Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition

Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition

Examines how advertising appropriates a dominant anticonsumerist political ideology to promote consumption within China’s social and political transition. Shows how advertising reconfigures both key political symbolism and communist propaganda strategies through a semiotic analysis of advertisements in the People’s Daily